For Grand Seiko’s exhibit at Design Miami, we created an immersive virtual experience that transports visitors to the breathtaking locations that inspired two Grand Seiko timepieces – Urban Bamboo (SBGJ259) and Nanbu Tekki (SBGK017).

Through 3D models and animations, a photorealistic bamboo forest in Japan and an Edo-period metal workshop are recreated in Unreal Engine 5. Set to a soundtrack from the producer duo ARTBAT and bolstered with Stage3’s dramatic product footage, audiences are taken on an unforgettable journey that further enhances the beauty of these two watches.